In recent years, Labubu—an iconic character designed by Kasing Lung in collaboration with POP MART—has taken the global collectible toy scene by storm. Once a niche favorite in Asian designer toy circles, Labubu now headlines some of the world’s most coveted blind box series and art toy releases. For newcomers and seasoned collectors alike, the question “where to buy Labubu” is more complex than it appears, as rarity, authenticity, and market fluctuations all come into play. Navigating this bustling market requires not only knowing which platforms to trust but also understanding the nuances of a rapidly evolving global collector culture.

Understanding the Labubu Phenomenon

Why Is Labubu So Popular?

Labubu’s whimsical, mischievous appearance belies a deep storytelling allure. Fans are drawn not only to the design itself, but also to the limited-edition releases, the unpredictability of blind box formats, and the frequent collaborations with well-known artists and brands. The demand is such that some drops, especially POP MART exclusives, sell out in minutes.

The rise of unboxing videos and social media “flex” culture has played a pivotal role. According to Toy Chronicle, a collectors’ site, releases featuring Labubu often trigger long lines at physical pop-up stores and wild bidding wars online.

The Risks of a Booming Secondary Market

With skyrocketing demand comes an inevitable rise in resellers and counterfeits. Major releases are often immediately listed on third-party platforms at marked-up prices. Collectors must be vigilant, as authenticity is a persistent concern across peer-to-peer platforms.

“The rapid expansion of the designer toy market has unfortunately resulted in an uptick of fakes and scams, especially for ‘grail’ pieces like early edition Labubu figures. Only buy from sources with a verifiable track record—or risk disappointment,” advises collectibles expert Jane Lu, who curates high-profile toy auctions in Hong Kong.

Top Official Online Stores for Labubu

POP MART (Official)

As the sole authorized producer, POP MART’s global website and flagship stores are the primary retail source for new Labubu releases. Their online shop offers worldwide shipping on both blind boxes and occasional exclusives. Drops happen on a rolling basis, so fans should subscribe to email lists for restock alerts.

• Website: https://www.popmart.com
• App: POP MART app offers early access to some campaigns

Kasing Lung’s Official Channels

The artist often releases limited collaborations and unique variants through his personal channels and select art galleries (especially in Hong Kong and Taiwan). These are typically announced in advance via Instagram or Weibo, and sell out rapidly.

Physical POP MART Stores & Global Partners

Beyond China, POP MART operates physical locations in cities like Singapore, London, and Los Angeles. Some department stores and specialty retailers (e.g., Selfridges in the UK, Macy’s in the US) have begun stocking official Labubu releases, especially during the holidays.

Trusted Online Marketplaces and Resale Platforms

Collectors unable to snag a Labubu figure at launch often turn to secondary markets. While risk exists, some platforms have strong verification processes and active collector communities.

eBay

eBay remains the largest global aftermarket for Labubu. Listings range from affordable open-box commons to rare, sealed treasures. Look for sellers with high feedback scores and “authenticity guaranteed” labels where offered. International shipping and fluctuating exchange rates should be considered.

StockX

Originally known for sneaker reselling, StockX expanded into designer toys. Every Labubu purchased is authenticated in-house before shipping to the buyer, reducing fraud risk. Prices can be higher, but peace of mind appeals to serious collectors.

Mercari and Yahoo! Japan Auctions

Japan’s Mercari and Yahoo! Auctions are goldmines for limited-edition Labubu, often featuring releases not sold elsewhere. Many international buyers use proxy and forwarding services to navigate language and shipping barriers.

Key Tips for a Safe Buy on Resale Marketplaces

• Check seller feedback scores and transaction history
• Request clear product images (including box seals, QR codes, serials)
• Be wary of prices too good to be true
• Consider using payment protections (Paypal, platform escrow)

Brick-and-Mortar Retailers: Local Finds and Regional Variations

While most global demand is funneled online, several physical retailers shine for in-person Labubu shopping.

Asia’s Pop-Up and Art Toy Stores

Specialist shops in Hong Kong, Taiwan, and Tokyo often host Labubu launches or artist signing events. Stores like Toy Station in Hong Kong or Mitsukoshi in Tokyo periodically carry hard-to-find variants.

North America and Europe

In the West, concept stores and boutique toy shops increasingly stock Labubu figures. While selection is limited compared to Asia, standout retailers may secure store-exclusive runs or act as official POP MART partners during global events like DesignerCon or Comic-Con.

How to Spot Authentic Labubu: Avoiding Counterfeits

With prices soaring for rare figures, fakes have proliferated. Serious collectors recommend these practical steps:

• Scan for POP MART hologram stickers and QR verification codes
• Inspect packaging for color, font, and printing details
• Compare with official product photos from POP MART or Kasing Lung
• Join collector forums for reference images and advice

Recent Trends: Limited Drops and Community Events

The Labubu market increasingly mirrors sneaker and streetwear drop culture. “First come, first served” online releases and special event pop-ups have led to flash sellouts and long lines. Social trading groups, especially on Discord and Facebook, have become hubs for direct trades, group buys, and news sharing.

Mini case study: In 2023, the collaboration between Labubu and Harrod’s London for a limited Christmas edition resulted in a line stretching hundreds outside the store on launch day—proof that designer toy culture now stands shoulder-to-shoulder with mainstream street fashion in popularity.

Conclusion: Smart Strategies for Buying Labubu

Finding where to buy Labubu involves a mix of planning, platform savvy, and community engagement. Official POP MART channels provide the safest source, but accessing rare pieces often means navigating trusted reseller platforms or networking within dedicated collector circles. As demand shapes the future of designer toys, educated, vigilant buyers will find the best rewards—both in their collections and in participation in a remarkable global movement.

FAQs

Where can I buy Labubu figures online?

Labubu figures can be purchased from the official POP MART online store, Kasing Lung’s channels, and major marketplaces like eBay and StockX. For certain limited editions, Japanese platforms such as Mercari or Yahoo! Auctions may also have unique listings.

How can I tell if a Labubu figure is authentic?

Check for POP MART hologram stickers, QR codes, and official packaging. Reviewing seller feedback and comparing product images with the official releases help ensure authenticity.

Are there official Labubu stores outside of Asia?

POP MART operates flagship stores in select global cities, including London, Los Angeles, and Singapore, and partners with specialty retailers during special events or holidays.

What should I watch out for when buying Labubu on resale sites?

Always verify the seller’s reputation, scrutinize product photos, use platforms with authentication services where possible, and beware of prices significantly below market value.

Why are some Labubu figures so expensive?

Limited supply, high collector demand, and exclusive artist collaborations drive up prices—especially for rare variants or region-specific releases.

Can I find Labubu figures at in-person events?

Yes, art toy conventions, pop-up stores, and select Asian retailers often feature exclusive launches or artist signings, making them prime locations for securing rare Labubu figures.